KUALA LUMPUR: Miaow Miaow Food Products Sdn Bhd, one of Malaysia’s leading snack food manufacturers, is eyeing the United States and European countries for its next business growth strategy.
The company is already present in over 40 countries worldwide.
Miaow Miaow first made its foray into the global stage back in 1999 and has made significant progress penetrating into key markets in the Middle East countries, Asia Pacific and Southeast Asia.
“In fact, our snacks are currently sold in over 40 countries,” said Miaow Miaow group managing director Chink Poh Cheng.
“Moving forward, we are eyeing the US and European countries for our next level of business growth. Our overseas market is already contributing 66 per cent of our overall revenues,” said Chink.
The company reported a revenue of RM53 million in its financial year 2017, which begun in June 2016 and ended on May 31 2017.
It is now aiming to hit RM61 million in 2018.
Miaow Miaow has invested over RM10 million in building a 43,600 sq feet new factor, next to its existing 99,910 sq feet factory in Batu Pahat, Johor.
Upon completion at the end of this year, the new factory will be able to push up the pellet output from the current nine tonnes per day to 25 tonnes per day. Production of pellet is a key element in puff snacks manufacturing.
The company had earlier unveiled the company’s new logo and packaging, which is in line with its new marketing direction which cultivates “togetherness” in society.
“The “togetherness” theme was chosen this time because we want to bring the feeling of sharing and caring as a family, as a group of friends or colleagues back. This is reflected in our new packaging outlook, with the introduction of our Miaow Miaow Family mascots – Daddi, Mammi, Sissi and Kobbi as we strive to position ourselves as the preferred family snacks,” said Chink.
“We hope, with this new marketing direction, we can bring people together and relive the sweet memories of Miaow Miaow as one of Malaysia’s iconic childhood snacks. We always believe that human touch and the act of giving and sharing will bring joy back to the lives of many people,”
The new packaging launched comprises of five types of classic Miaow Miaow snacks namely Green Pea Snack, Prawn Flavoured Crackers, Cuttlefish Flavoured Crackers, Cheese Flavoured Rings and Chicken Flavoured Crackers.
The new packaging is specifically designed to reflect the company’s new tagline ‘Heart Miaowting Taste’ along with our refresh look on the Miaow Miaow logo and brand.