ECO World Development Group Bhd (EcoWorld) is embracing digital economy with the establishment of EcoWorld X, which allows it to shift to the digital engagement mindset.
Under the leadership of executive director Liew Tian Xiong, EcoWorld X marks the developer’s first step towards digitalisation as it looks to build better customer relationships.
The new project, which is only a few months old, will be put to the test on Ardence Labs, a community builder inside the RM8.5 billion Eco Ardence.
Ardence Labs is expected to open next month, after having secured more than 20 tenants.
More of such projects will soon be developed in Eco Grandeur and Eco Spring.
As property demands continue to evolve and competition gets stiffer than ever, property developers will need high performance systems to help them understand customers’ needs.
Liew said EcoWorld was making itself ready for the digital spotlight and it believed EcoWorld X would offer an added value to the company.
EcoWorld X would assist the company to understand their customers’ behaviours and then allow it to establish a multi-channel marketing strategy to effectively communicate with prospects or leads in the right channel, at the right moment, and with the right offer, he added.
“With EcoWorld X, we will have a detailed understanding of what your customers’ need, when they need it, and how you can deliver,” he said in an interview recently.
Liew said, for example, EcoWorld X used data analytics to seek out opportunities and make better and faster decisions to boost customers’ presence and satisfaction in Ardence Labs.
“We believe that we would be able to lure more people to come to Ardence Labs. This also will help our tenants to secure more sales,” he added.
Liew said Ardence Labs was “special and different” because it is the first lifestyle hub in a township in Malaysia.
Ardence Labs was created to offer unique experiences that integrated with the surrounding communities, he said.
“Eco Ardence is a place for those who have the passion for arts, culture and commerce. Those who want a conducive environment to develop ideas and meet up with friends can get this at the chill-out spot.
“It is here at Ardence Labs that Eco Ardence aims to break the mould and create new grounds for learning and collaboration.
“This is where the next generation takes over and shapes the future; where the community of bold, like-minded individuals shape the culture and create a sense of belonging.
“It will see an emotional attachment with the community,” he said.