KUALA LUMPUR: Toyota Motor Corp is celebrating the Toyota Hilux’s 50th anniversary this year globally, and is launching a special website to mark the milestone.
Conceived by Toyota as a joint successor model integrating the Briska with the Light Stout, the Hilux debuted in March 1968 as a new bonnet-type truck with Hino Motors Ltd in charge of development and production.
The Hilux has its roots in the truck format, and the starting point of its development to date has been an emphasis on its toughness as a workhorse whose practical utility makes it ideally suited as a commercial vehicle.
“When you work with it, it becomes part of your life. A partner to rely on – that’s the kind of vehicle we want the Hilux to be,” the Japanese carmaker said in a statement.
Aiming for reliability, durability, and strong performance in tough road conditions, Toyota put its test vehicles through round after round of “breakdown testing” to trial them to the edge of destruction. The volcanic wilderness of Iceland is one of the places where the Hilux had proved its toughness.
More stories about the Hilux history, milestones and achievements can be found at https://newsroom.toyota.co.jp/en/hilux50th/.