KUALA LUMPUR: Malaysia Airports Holdings Bhd (MAHB), Malaysia Airlines Bhd, AirAsia Group Bhd and Malindo Airways Sdn Bhd are supportive of national campaign to promote Malaysian palm oil to air travellers.
In a statement today, Primary Industries Minister Teresa Kok said the airport operator and three airlines had pledged their support for “Love MY Palm Oil” campaign.
Facts and figures of oil palm planting and palm oil nutrition will be prominently broadcast to air travellers via digital info screens in the airports, in-flight magazines and entertainment systems, and art and product displays.
Last week, MAHB group chief executive officer Raja Azmi Raja Nazuddin expressed confidence of handling about 100 million passengers across all 39 airports in Malaysia.
"I am glad that MAHB and the airlines have displayed their patriotism by supporting this national campaign to uphold the truth about palm oil nutrition and our oil palm planters practising good agricultural methods," Kok said.
In a photocall, she posed with representatives of MAHB and AirAsia, Malaysia Airlines group chief executive officer Captain Izham Ismail and Malindo chief executive officer Chandran Rama Murthy.
"MAHB and the three airlines' support to this campaign will also help us rectify biased perceptions by critics of the palm oil industry.
"I hope many more industry players will come forward and join us to uphold the truth about our nation's pride that has been the source of livelihood and jobs for more than three million people in Malaysia," said Kok.
The campaign will be carried out throughout 2019 to address prejudices and instil greater appreciation for Malaysian palm oil.
The 'Love MY Palm Oil' messages will illustrate the socio-economic multiplier effects, health benefits and industrial applications of palm oil.
"Events and activities are being catered to different stakeholders including industry members, professionals, students, academia and the general public," she added.