Proton sales keep growing, August’s number nearly 18pct of TIV
by NST Business
KUALA LUMPUR: Proton Holdings Bhd continues its upward sales growth trajectory after registering 9,127 units for August 2019.
This was 17.6 per cent of the total industry volume last month, pushing Proton’s overall market share for the year todate (YTD) up to 15.3 per cent.
Proton said year-on-year, its YTD sales growth stood at 36 per cent during a period when the TIV had shrunk by 5.8 per cent compared to 2018.
By posting the best growth rate for any of the top five automotive brands in Malaysia, the company said it was on track to exceed its 2018 overall sales figure of 64,744.
Its total sales as at the end of August were 61,396 units.
“Assuming the trend in sales growth is maintained for the rest of the year, the company will exceed its total 2018 sales before the end of September,” Proton said in a statement today.
“The company has posted the best sales growth for any top five brand this year and although Malaysia’s TIV has shrunk by 5.8 per cent, our 36 per cent growth in sales shows we are on the right track.
“With initiatives like the opening of additional 3S/4S outlets and improvements to customer service and product quality set to continue this year, we are confident of being able to close-out 2019 strongly,” said Proton chief executive officer Dr Li Chunrong.
Proton said bookings placed for the 2019 Saga, which was launched on August 6, had now exceeded 10,000 units.
Over 1,000 of those came via online booking platform where customers can book a unit for just RM9.99.
Due to its popularity, the company is extending the closing date for online bookings to September 17.
“Judging from the bookings received, the 2019 Saga is extremely popular with our customers who are attracted to the revised styling, upgraded components and new touchscreen infotainment system it offers.
“We have also been impressed by the volume of online bookings received, which exceeds the number we received for the Proton X70,” said Li.