KUALA LUMPUR: PRecious Communications has announced the opening of its office in Malaysia, marking the consultancy’s sixth market in the region after Singapore as headquarters and operations covering Australia, Indonesia, Philippines and Thailand.
Based in Kuala Lumpur, the Malaysia office is led by former Core Pro PR Services co-founder and executive director of consultancy and Edelman tech and crisis lead Neil Fraser.
Fraser will take on the new position of Market Lead, Malaysia and report to managing director of PRecious Communications, Lars Voedisch.
Voedisch said PRecious Communications is opening a full office in Malaysia represents the company’s commitment to a market that is witnessing a renaissance for start-ups and small and medium enterprises (SMEs) as well as growing in importance for international brands.
“We believe Malaysia will prove to be one of the region’s big hitters in the start-up space in the years to come. I am very excited that Neil is joining the PRecious team with his strong market expertise and experience across corporate and technology communications.
“Together, we are excited to show the world that Southeast Asia is an extremely high-growth region with a robust investor and start-up ecosystem as we progress to the next stage of disruption,” he said in a statement.
Fraser joins PRecious Communications Malaysia with vast experience in providing corporate profiling, crisis, risk and reputation services to Malaysian businesses and the public sector.
Over the years, his local market experience has included a broad and diverse client portfolio across industry sectors that include the nation’s largest government-linked companies to new business ventures.
Already a part of the GlobalCom PR Network, an association of 70 independent PR agencies across 60 countries worldwide, PRecious Communications serves as its Southeast Asia’s key representative.
PRecious Communications’ clients in Malaysia include the German National Tourism Board, Software AG and Qualtrics, as well as leading start-ups like Carsome, Electrify, Perx and Fave; the latter bringing its users discounted offers on things to eat, do, see, and experience from a single mobile app.
The Malaysian office is located in Bangsar South, known as an epicentre for start-ups and SMEs, providing a tailor-made environment to fulfil their entrepreneurial ambitions.