KUALA LUMPUR: Japanese auto marque Honda Malaysia Sdn Bhd has retained its leadership position in the non-national segment for the sixth consecutive year, having sold 60,469 vehicles in 2020.
The sales achievement was largely contributed by models like the City (34 per cent), the Civic (20 per cent) and the HR-V (17 per cent) contribution to the total sales.
Managing director and chief executive officer Toichi Ishiyama said 2020 may have been challenging but the City continues to prove its position as the most popular non-national B-segment model among Malaysians who love its advanced features in an attractive price package.
"Throughout the years, the City has never failed to impress Malaysians, and the record sales achieved since the launch of the fifth generation," he said in a statement today.
The all-new City recorded the highest monthly sales in its history with over 5,500 units sold in December 2020.
Officially launched in October 2020, the car received positive response from the market with more than 15,200 bookings to date, making it one of the highest booking figures for a newly launched model in Honda Malaysia in the second half of 2020.
Between October and December 2020, Honda Malaysia has delivered close to 10,800 units of the all-new City to customers throughout Malaysia.
The fifth generation City is set to raise the stakes in its segment with an attractive overall package that is beyond the B-segment, complete with pioneering advanced technology, performance and stylish design.
Amongst the three variants of the all-new City, the V variant emerged as the most popular variant, capturing 52 per cent of total sales.
Honda Malaysia said the highest demand came from the central region of Peninsular Malaysia, which contributed 48 per cent of total sales received, followed by southern region at 19 per cent and northern region at 18 per cent.
Based on the sales achieved, the Platinum White Pearl colour appears to be the favourite with customers, representing 26 per cent of the overall sales for the all-new City.
Ishiyama thanked the government for the extension of sales tax exemption until June 30, 2021 which will allow many Malaysians to purchase cars with extra savings.
"As we move on in 2021, we will continue to support the Government's efforts to curb the pandemic which is still active nationwide," he added.