KUALA LUMPUR: Daihatsu (Malaysia) Sdn Bhd has exceeded its pre-pandemic sales target by 5.0 per cent with 1,410 vehicles sold in 2020.
The company said the strongest sales were recorded in the Recovery Movement Control Order (RMCO) months of July and September, spurred by its aggressive campaigns towards the e-commerce, delivery and logistics industries, which boomed during the pandemic season.
Daihatsu Malaysia's corporate sales in 2020 saw a 10 per cent growth from 2019, boosted by repeat orders because of strong customer confidence and the e-commerce campaigns.
"We are delighted to perform well last year despite the challenging operating environment. Our focus on enabling last mile delivery transporters during the restricted movement period, and the measures taken to ensure our Daihatsu's Service Centre are on standby nationwide to serve our fleet customers throughout this period have paid off very well.
"It is indeed a milestone achievement for Daihatsu's 40th anniversary in Malaysia", said managing director Arman Mahadi in a statement today.
Although 2021 may be another turbulent year, Daihatsu Malaysia aims to strengthen its competitive standing by introducing an improved and enhanced version of Gran Max.
It comes with better performance, safety and sustainability as well as stepping up on the Daihatsu Business Transformation Plan by working closely with its branches and dealers to strengthen its network in the country and introduce gradual facilities enhancement.
"We are optimistic that we will be able to maintain our growth momentum for 2021 despite the challenges ahead.
The company said Daihatsu Gran Max was named the number one pick up and panel van model for light commercial vehicle (below 2.0L) segment in Malaysia for 2020.
It also the preferred vehicle especially for last-mile carriers, with its panel van variant showing sales growth of 26 per cent year-on-year from 2019.
Daihatsu Malaysia said it had embarked on several initiatives to ensure customers continue to have access to reliable customer experience and aftersales service throughout the last nine-month period.
Particular emphasis is placed on encouraging the utilisation of Daihatsu's Mobile Service, catering to customers within areas that are under stricter movement control orders.
Another strategic initiative introduced was Daihatsu's online showroom.
The virtual showroom serves an additional avenue to reach out to customers and to facilitate a seamless online booking experience, improving their purchasing journey.