KUALA LUMPUR: Social media marketing company PersonEdge Sdn Bhd (PSB) has partnered with Desamal Capital Sdn Bhd (DCSB) to become a strategic shareholder of the digital company.
Focused on strategic planning, managing and executing highly effective social media marketing plans for international and local brands, PSB is one of the top social marketing agencies in Malaysia with major clients to boast such as Digi,
Asus, Nestle, Yayoi, Crocodile, and other well-known global brands.
PSB's partnership with DCSB is to strengthen support and contribute to the development of social media to a broader range of audience.
PSB founder Choo Mei Sze said the partnership with DCSB proved to be a beneficial solution, acknowledging that it has a slew of achievements and recognitions under their belt, and they are keen to cooperate with an establishment that shows a deep interest in the digital media arena.
"This partnership with DCSB marks a milestone in the growth of PSB. With this partnership, we envision to attract top talents in this field, and also provide social media and possible digital solutions to not only multinational companies (MNC) but other local brands that aim to grow in the future," Choo said in a statement today.
With technology playing critical role in every aspects of business, companies need to accelerate the development of digital solutions to ensure they remain on the competitive vanguard.
The PSB - DCSB partnership brings together skills in business and technology strategy, product ideation, technology development and deployment, and organisational change management to help support clients through successful transformations.
"Digital media is growing at a significant rate in the country. By allowing social media strategy and management services to be available to all, especially now that we are all stuck in the pandemic bubble, digital media is getting more and more crucial and we need to get ourselves further advanced in order to cater to the growing market," Choo said further.
She also believes that by exploring this partnership with DCSB, it allows Malaysian or international brands that are looking to explore the Malaysian market to further build their network presence and penetrate the growing market globally.
"We at PSB are truly excited to expand our service package through this partnership. We plan to expand our team to 10 or 15 more by the end of the year, and we are aggressively hiring more to accommodate the additional brands that we have.
"With this expansion we are able to offer new
technological capabilities, new and enhanced business systems, and will have access to a deep well of
highly-talented team members," she said.
Choo further said that as an independent and fast-growing company, PSB is committed to grow alongside its customers and
partners to help them gain a strong footing in an ever-changing and competitive landscape, and determined to expand to other Asian countries in the future with these offerings.