KUALA LUMPUR: Homegrown e-commerce lifestyle brand Oxwhite welcomes the acceleration of 5G for Malaysian through the MyDigital blueprint as it will enhance online retail experience.
"For a lifestyle e-commerce brand such as Oxwhite, we are seeing a lot opportunity to engage in better conversations with our customers and enrich our customers' journey as they shop on our online store given that 5G will allow for deeper data analytics and further development of artificial intelligence (AI) algorithms.
"As such I am truly looking forward to bringing online retail experience to a whole new level with the implementation of 5G," Oxwhite founder CK Chang said.
Last Friday, Prime Minister Tan Sri Muhyiddin Yassin has launched MyDigital — the Malaysia Digital Economy Blueprint – that will chart the growth trajectory of the country's digital economy development.
Muhyiddin said the blueprint comprises action plans which adopted a whole-of-nation approach to complement the 12th Malaysia Plan (12MP) and the Shared Prosperity Vision 2030.
"The MyDigital initiative aims to empower every Malaysian, from Perlis to Sabah, to improve their lives in all aspects.
"It includes ideas and plans to improve digital literacy, creates high-income employment opportunities, makes banking and finance business easier and more organised, provides virtual educational access to children in the country and brings medical facilities to remote towns.
"It also serves as a digital transformation direction plan that is able to drive the business sector to compete on the global arena by enhancing expediency and efficiency of their operations," said Muhyiddin at the virtual launching ceremony of the blueprint.
Oxwhite is a luxury lifestyle brand specialising in quality essentials tailored for Asians.
In December 2019, the company broke Malaysian equity crowdfunding records by securing an investment of US$1.188 million (RM5.019 million) from 485 investors.