KUALA LUMPUR: Volvo Car Malaysia Sdn Bhd (VCM) has partnered with E-waste Recycling Through Heroes (ERTH) to provide E-waste Green Box to all Volvo car dealerships nationwide and Volvo Car Manufacturing Malaysia (VCMM) plant.
The initiative comes off the back of VCM's ongoing sustainability campaign – the Volvo Green Planet – which aims to bring greater awareness towards today's pressing climate concerns and propel the brand closer to its long-term goal of becoming climate neutral by 2040.
ERTH, a registered organisation with the Malaysian Department of Environment collects, purchases and transports electronic waste to be recycled at local government-licensed recycling facilities.
VCM's mission is to reduce CO2 emissions per car by 40 per cent between 2018 and 2025 through electrification, and also tackles carbon emissions in all aspects of its business, from manufacturing and operations to its supply chain and even its approach to recycling and reuse of materials.
"When coming up with the idea for the E-waste Green Box, we wanted to enable all Malaysians, and not just our customers and employees, so that together we can drive this sustainability journey together, for the greater good of our planet and our future generations, so that we leave behind a safer and greener world for them to live in," VCM marketing and PR director Akhtar Sulaiman said in a statement.
In a move to expand its sustainability efforts, VCM is opening the doors of its dealerships nationwide to anyone who wishes to dispose of their electronic wastes responsibly.
The dealerships and VCMM will have a dedicated E-waste Green Box located in a visible area and customers can drop off any devices or components running on electricity or battery that can fit into the box.
This includes laptops, mobile phones, monitors, tablets, printer, keyboard, batteries and gaming consoles.
ERTH founder Mohamed Tarek El-Fatatry said the agency was happy to partner with companies such as VCM who were taking proactive steps to address the climate and waste problems in the country.
"In Malaysia, only about 25 per cent of our e-waste is recycled according to the latest government statistics, while the remainder is often incinerated or dumped in landfills.
"We hope that through this collaboration and VCM's network of dealerships across the nation, more people can be encouraged to adopt proper recycling habits for the sake of our planet," he said.