KUALA LUMPUR: E-commerce-based Malaysian direct selling company QNET has announced its new Green Legacy programme in partnership with EcoMatcher with the planting of three new forests in three countries.
QNET said it had has launched the first phase of the Green Legacy programme by planting new forests comprising 1,000 trees each in the UAE, Kenya and the Philippines.
QNET said the Green Legacy initiative is the company's commitment to actively protect nature by planting trees that help improve local ecosystems and generate sustainable agro-forestry livelihoods for local communities.
The programme contributes to United Nation's Sustainable Development Goals (SDGs) 10 (Reduced Inequalities), 13 (Climate Action), and 15 (Life on Land).
It said the three forests collectively support the families of 15 planters in these countries and will sequester 750 tonnes of carbon dioxide over the lifetime of the trees.
QNET chief executive officer Malou Caluza said the company understood the critical role of forests in the livelihoods, ecology, culture, and health of the communities in which it operates.
"To say we are planting trees is perfunctory. Our commitment to reforestation in these communities goes much deeper.
"We are in a long-term partnership to ensure these forests thrive long into the future while meeting the needs and desires of each community."
She added that "QNET is building a Green Legacy to protect the planet for all of us.
"These three forests are just the beginning. We will work closely with EcoMatcher and other environmental organisations to identify the global footprint of the QNET forests over the next few years."