KUALA LUMPUR: Lazada is marking 10 years of trailblazing the growth of eCommerce in Southeast Asia by kicking off a year-long celebration with a series of activities for Malaysians.
Lazada group chief operating officer Raymond Yang said spurring the growth of Southeast Asia had been at the heart of Lazada's mission since its inception as a pioneer of eCommerce in this region.
Yang said as Lazada marked its 10th anniversary this year, the platform also celebrated the businesses and communities that had enabled it to become integral to the everyday lives of Southeast Asian consumers as it is.
"Looking forward, we also remain committed in our trajectory to chart sustainable growth across our ecosystem and deliver value to our consumers' lives – from investing in local competencies and enabling livelihoods to uplifting consumer experiences," he said.
The series of activities will include the introduction of a personalised Time Machine, an in-app feature celebrating special moments that have added to consumers' lives over the years.
The platform said users can discover which of the nine unique shopper profiles they match with, in order to unlock recent lifestyle insights.
"Users can also collect additional Lazada Epic 10th Birthday gifts when they share their #MyLazadaTimeMachine profiles on their own social media channels, as part of the Lazada Epic 10th Birthday celebration," it said.
Lazada's LazLive channel will feature 10 hours of non-stop livestream programming, exclusive giveaways, and celebrity performances at its signature Super Party.
This will all lead up to Lazada's Epic 10th Birthday Sale, which begins at midnight on March 27.
The livestream party, which will take place on March 26 from 2PM to 12AM, will include a specially curated line-up of in-app livestreams with over 100 exclusive Epic deals up for grabs, as well as RM80,000 in vouchers and an Epic Birthday Blind Box up for grabs to the lucky viewers.
This leads up to the highly anticipated Lazada Super Party, where popular Malaysian singers such as Ziana Zain, Dolla, Aina Abdul, and Khai Bahar will perform.
The Super Party will also feature the appearance of two of Malaysia's hottest celebrities and Lazada's Brand Ambassadors, Nabila Razali and Nora Danish.
Voucher Rain, one of Lazada's signature Shoppertainment features, returns for in-app viewers to collect more vouchers for use during Lazada's Epic 10th Birthday Sale, along with their Free Shipping and Lazada Bonus rewards.
Lazada will also launch a #ShareYourEpic birthday social media contest across Malaysia, Indonesia, the Philippines, Singapore, and Thailand.
Consumers in Malaysia can participate in its local rendition of the contest - #MYEPICLazadaBday to share their video entries on Instagram Reels or TikTok while creatively featuring screenshots of their Lazada shopping cart, from now till March 22 to stand to be one of 20 winners who will win exciting prizes worth up to RM10,000.