KUALA LUMPUR: Shopee says its 9.9 Super Shopping Day has assisted local sellers participating in the campaign for the first time achieve an average sales uplift of more than five times on Sept 9 compared to a usual day.
Shopee said health and beauty, home and living and mobile and accessories emerged as the top categories sold during the shopping festival's peak day.
Interestingly, it said despite the recent announcement that face masks were no longer mandatory indoors except in certain situations, masks were still one of the most sought-after products on Sept 9.
Treats and snacks for cats and storage products such as folding boxes, cake boxes and paper bags also proved to be a hit among consumers.
"The latter may be a sign that local sellers are preparing for anticipated orders in the coming months," it said.
In addition, Shopee said those living in Johor Bahru, Kinta, Seremban, Melaka Tengah, Kuching and Kota Bharu were busy checking out their shopping carts during Sept 9.
These locations registered the highest number of orders in the country, outside of Klang Valley.
"We are really humbled to play a small part to help local sellers on our platform achieve a significant level of sales uplift during the 9.9 Super Shopping Day," Shopee Malaysia head of marketing campaigns Kenneth Soh said.
"We can see that our marketing tools and seller engagement features are empowering MSMEs (micro, small and medium enterprises) to capture significant growth opportunities in the digital economy.
Meanwhile, Shopee said live streaming continued to provide enjoyable and interactive shopping experiences to users.
Within the campaign period from Aug 26 till Sept 9, Malaysian shoppers spent over two million hours watching streams on Shopee Live.
"Buyers also had fun while shopping, with a total of over 24 million game plays on Shopee prizes during the same period," it said.