KUALA LUMPUR: LBS Bina Group Bhd has posted RM1.604 billion sales year-to-date, reaching its financial year 2022 (FY22) sales target before the end of the final quarter.
With a total of 3,886 units sold, LBS Bina said sterling sales performance so far this year had seen an 85.8 per cent year-on-year (yoy) growth or RM863 million as at Oct 15.
"The Klang Valley, in particular, showcased a commendable take-up rate, contributing 89 per cent of the total sales figure," the company said in a statement today.
Group executive chairman Tan Sri Lim Hock San said the market had expected a decline in sales after the end of stamp duty exemption at the end of 2021.
However, Lim said the company was gratified to have continued to receive a robust take-up rate for its projects.
"The government's recent measure to increase stamp duty exemption is to be applauded as our properties are within the RM500,000 range, providing a saving from RM21,000 for first time home buyers," he added.
In spite of the recent manpower shortage, material price hike, and the nation's economic recovery in the endemic phase, LBS was able to pull through steadily and even outperform previous year sales target by almost double.
Part of the success is attributed to LBS Bina's unit MGB Bhd's in-house Industrialised Building System (IBS) pre-cast technology, which speeds up construction process, reduces operational cost, without compromising build quality.
Lim said digitalisation was the norm in today's home buying journey.
Thus, he said the company had brought live construction progress with drone footage, providing an intuitive user interface where one can browse their future home via virtual showhouses.
"We have solved their inquiries via help desk and placed their booking via online. That said, I am certain we are able to hold on to this momentum till year-end" he said.
LBS Bina reported that development projects within the Klang Valley accounted for more than 84 per cent of the six months of FY22 revenue.
For the year ahead, LBS sets to move on to a greater paradigm shift, holistically. This includes venturing into new partnerships and businesses.
"LBS is constantly on the outlook for new partnerships and collaborations. Among LBS' recent partnership is with the state of Selangor in the launch of Rumah Selangorku Idaman MBI as well as the collaboration with Watsons' Win-a-Home campaign, on top of our very own LBS Fabulous Extra campaign that rewards LBS homeowners with amazing prizes.
"These initiatives enable us to grow our marketing potentials and provide outreach to a different target audience and expand our database," it said.
LBS Bina also sets to strengthen existing industries by improvising on the current standard operating procedure, departmental centralization and sharing, automated data gathering on IBS system to maximise output and quality.
Operational efficiency is yet another focus of LBS, which enables the company to better track its performance indicators, in the form of automation accuracy and customer satisfaction.
"As for non-financial values, environmental, social and governance serves as an enabler to higher financial optimisation, reduced volatility and increased employee productivity. Thus, for 2023, LBS envisions developing a business model that will propel towards building good governance, strong environmental and social performance," it added.