KUALA LUMPUR: Dentsu Creative is launching in Malaysia with the brands DentsuMB and DentsuLHS & Isobar being sunsetted.
The company said Malaysia would continue to be led by chief executive officer for creative brands Kunal Roy, with the support of Dentsu International global chief creative officer Fred Levron.
In uniting its global creative agencies, including dentsuMB, 360i, Isobar and Dentsu-branded creative agencies, Dentsu Creative will deliver a wider and seamless client experience with unparalleled access to modern capabilities in entertainment, experience and earned attention.
"We believe that modern creativity has the power to positively impact people, businesses and society, simultaneously.
"In our ambition to meaningfully grow to become the number one creative company, we will be unifying and augmenting our great pool of talent across our many agencies and specialisms to ensure that our clients get the very best brains in the business working on their brands without having to navigate the complexities of the industry," said Roy.
The company will unveil a host of creative products to its clients and the market, which had been incubating over the last couple of months in preparation of the Dentsu Creative launch.
"In addition to our brand consultancy, communications and digital capabilities, we will now introduce the very best in entertainment, earned influence and experience capabilities and products.
"We live by the ethos that our success is inextricably linked to our clients' success. So, as we combine all our creative strength into a modern creative powerhouse, we are confident to deliver never-before creative excellence and impact through an efficient and agile operating system," Roy said.
Following its global launch, Dentsu Creative has already seen award success, notably being named Cannes Lions 2022 Agency of the Year and collected Titanium, three Grand Prix, one Gold, three Silver and three Bronze Lions for its 'The Unfiltered History Tour' campaign for VICE Media.
With its launch in Malaysia, the agency will continue to build its momentum of growth following its recent successful wins like AEON Credit Service, Jack n Jill's Calbee and Roller Coaster, Malaysia Health Travel Council, Bank Negara Malaysia and the social media remits for The Estee Lauder Companies and Hong Leong Bank.
"The launch of Dentsu Creative marks our commitment to the culture of modern creativity that permeates the entire organisation. With the launch, we are supercharging our creative product and reinvigorating our talent across the company.
"Our ideas, solutions, products and innovation will be designed for impact – be it to create culture, change society or invent the future - and that is how we will measure creative success moving forward," said Detsu Creative Malaysia group chief creative officer Andrew Low.