KUALA LUMPUR: Maybank Islamic aims to issue over 100,000 new credit cards next year that are eco-friendly and feature sustainable elements.
The company said this aligns with the group's ambition to embed sustainability across its operations to drive change for a better world.
The new credit card will be available for its Amex, Mastercard and Visa Ikhwan lines.
In a three-month campaign commencing Dec 12, 2022, the bank will reward cardholders with five times TreatsPoints for every RM1 spent with specified eco-friendly merchants and sustainable businesses in conjunction with the unveiling of these new cards.
More than 30 such merchants and businesses have been selected to participate in the campaign based on their commitment to environmentally-friendly and sustainable practices.
Chief executive officer Datuk Mohamed Rafique Merican said that the introduction of these cards was timely and bodes well given the rise in customer awareness for a more eco-friendly, green and sustainable solution.
"In line with our newly introduced M25+ strategy, sustainability is a key strategic priority for us, and we wish to support customers who are also on their sustainability journey.
"We understand and recognise the journey ahead, hence, we are committed to looking for new ways and solutions to reduce our collective carbon footprint through introducing this new bio-sourced credit card," he said.
The new credit card comprises 84 per cent bio-sourced and renewable materials, which are plant-based and biodegradable in nature.
The use of polyvinyl chloride (PVC), petroleum-based plastic and fossil-based plastic will be reduced by 82 per cent.
Maybank Islamic has added a new value proposition for its Ikhwan American Express Platinum Credit Card-I cardholders' where cardholders can enjoy 8 per cent cashback for online spending, up to RM50 per month for ten months and RM100 per month in the months of Ramadhan and Syawal.
Cardholders will enjoy up to three times TreatsPoints on retail spending and a lifetime membership fee waiver.
Head of community financial services of Malaysia Datuk Hamirullah Boorhan said that in line with the bank's mission of humanising financial services, the bank constantly looks at new opportunities in emerging lifestyle trends to improve customer offerings and fit their current needs and lifestyle.
"We want to be able to continue building brand loyalty with our cardholders by associating ourselves with the right values and demonstrating our leadership position in driving best practices, especially for crucial themes such as sustainability," he added.