KUALA LUMPUR: Hong Leong Investment Bank Bhd (HLIB) has offered a waiver in brokerage fee as it seeks to make investing more accessible for its customers.
HLIB said new customers will get up to RM100 in brokerage fee waivers on Shopee, becoming the first bank in Malaysia to do so on the online shopping platform.
The offer is open to the first 500 customers who open a new account with HLIB between now and July 22.
HLIB group managing director and chief executive officer Lee Jim Leng said the move for HLIB to have a presence on e-commerce platforms is a natural progression in its commitment to improving access and convenience of investment products to the public.
"E-commerce and online shopping platforms have now more than ever become an increasingly prominent part of Malaysians' lives, especially after the Covid-19 lockdowns.
"As a financial institution, we want to meet our customers where they are, and make investing convenient, accessible, and seamless for all."
Lim added that establishing a presence on Shopee is a step in the right direction for HLIB.
"HLIB hopes to continue growing our footprint online and helping more Malaysians take the first step on their investment and wealth management journeys," he said.