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Proton rebounds as it sells 37.3pct more cars in July, monthly highest since September 2023

KUALA LUMPUR: National carmaker Proton Holdings Bhd's sales in July rebounded 37.3 per cent to the highest level since September 2022. 

Proton said it posted 15,103 units in domestic sales and and export last month, making a strong start to the second half of the year and cementing its hold on second place in the automotive sales table. 

This was boosted by Proton Saga sales which achieved historical high of 7,885 units, the best for the model since October 2013.

Overall, Proton achieved a total year-to-date sales (YTD) of 88,799 units. 

 The carmaker said the total industry volume (TIV) for the month is estimated to be 73,761 units, an increase of 27.1 per cent over the previous month.

The estimated market share for Proton in July increased to 20.5 per cent.

Besides the Saga, two other models recorded best sales volume for 2024 which are Proton X50 and Proton Persona. 

 Its SUV Proton X50 achieved the best sales month of the year as 2,585 units were sold in July, bringing YTD sales to 12,789 units.

The Persona sedan achieved its best sales month with 1,911 units, bringing its YTD total to 11,664 units.

As for other Proton models, the S70 saw sales of 1,636 units in July and had a cumulative YTD figure of 12,550 units.

The X70 showed sales of 302 units as stocks get depleted in preparation for the launch of the 2025 X70 while Proton Iriz achieved 537 units and the X90 registered 277 sales.

"July has been the best sales month for Proton in 2024 so far, setting the tone for what we hope is a productive second half of 2024," said Proton Edar chief executive officer Roslan Abdullah.

"There are many plans to be executed in the coming months, starting with the 2025 Proton X70 which will be launched in August.

"At the same time, the groundwork for the launch of Proton's first electric vehicle (EV) model is also proceeding rapidly, which will lead to the launch of the first Malaysian EV," he added.

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