Around 250 Malaysian companies will participate in this inaugural event, which will run alongside the Middle East Organic and Natural Product Expo.
MATRADE Chairman Datuk Seri Reezal Merican Naina Merican emphasised that MIHAS@Dubai will mark the first international event featuring the largest delegation of Malaysian companies under MATRADE's leadership.
"MIHAS@Dubai is poised to capitalise on the vast potential of the halal market in the Middle East, further solidifying its status as a globally recognised trade show. Additionally, the event plays a key role in positioning Malaysia as a leading figure in the international halal landscape," he said in a statement.
The Malaysian companies participating in MIHAS@Dubai represent a diverse range of sectors, including food and beverage, beauty, agriculture, environment, Muslim-friendly tourism, franchises, Islamic finance, and halal logistics.
Reezal Merican highlighted Malaysia's strong leadership in the halal industry, which has been bolstered by government initiatives such as research advancements and the development of industry-supporting infrastructure.
MATRADE chief executive officer Datuk Mohd Mustafa Abdul Aziz stated that MIHAS@Dubai will be an important step in MATRADE's efforts to internationalise the MIHAS brand, particularly in the Middle East.
He noted that this move aligns with the trend of other leading international exhibitions being held outside their home countries, underscoring MATRADE's commitment to promoting excellence in the halal sector.
Dubai's strategic location and connectivity to key cities across the Middle East will provide Malaysian exporters with access to markets in the Middle East, North Africa, and South Asia, Datuk Mohd Mustafa added.
During MIHAS@Dubai, MATRADE will also organise an International Sourcing Programme (INSP), involving 120 global buyers, including premium buyers selected by MATRADE offices in Dubai, Doha, and Jeddah.
Since its inception in 2004, the Malaysia International Halal Showcase (MIHAS) has become a premier event for local and international halal businesses, significantly contributing to the global halal economy. The recent 20th edition, held in Kuala Lumpur, attracted over 43,000 trade visitors and achieved RM4.3 billion in total immediate and negotiated trade value.