THE recent Malaysia-China Cultural Exchange, Economic Trade Investment Forum and the Grand Asian Celebrity Charity Gala Night 2024 showcased the deep ties between Malaysia and China.
Held on Oct 13 at Wisma Huazong, Seri Kembangan, the event was organised by Forever GACC Sdn Bhd and aimed to promote cooperation in trade, culture and tourism, with the gala serving as a charity event.
Yayasan Kebajikan Artis Tanahair chairman Datuk Irwan Shah Abdullah said the event was a celebration of the shared cultural heritage between both countries and illustrated the power of collaboration for the greater good.
Irwan, popularly known as DJ Dave, said the event also supported charitable causes that uplift the underprivileged.
"This cultural exchange is more than just a showcase of artistic talent; it serves as a platform for fostering deeper connections, building mutual respect, and strengthening bonds between the two countries.
"We have gathered to not only appreciate cultural diversity but also to join hands in supporting charitable causes," he said.
Irwan said the event was a bridge for members of the creative industry in Malaysia to connect with technology businesses from China.
"Entertainment is a significant industry. Through technological transfer, we can sell our dramas in China. With technology, films can be dubbed in Chinese."
The gala dinner featured performances from Malaysian and international artistes, including Datuk Nash, Reshmonu, and the Dikir Fusion.
Hong Kong musicians Tony Yong and Alice Wong also contributed to the vibrant performances.
Deputy Agriculture and Food Security Minister Datuk Arthur Joseph Kurup officiated at the event.
He said cultural exchanges played a vital role in strengthening ties between Malaysia and China.
"The interactions between our peoples go beyond trade; they involve the arts and culture that shape and build our identities."
He remarked that events like this could enhance mutual understanding and strengthen cultural heritage, paving the way for future cooperation.
Malaysian Chamber of Commerce and Industry in China deputy president Vincent Chong said the event served as a gateway for Chinese businesses to learn about Malaysia, particularly its culture, which is essential for the ease of business operations.
"Understanding the Malaysian culture is crucial for Chinese businesses to navigate the local style of doing business. Culture is a form of soft power," he noted.
Chong shared that some delegates found the experience an eye-opener.
He highlighted the significance of the Malaysian halal certification in Yunnan, a district with a substantial Muslim population.
"This creates bigger opportunities for Malaysian businesses, especially, in the tourism sector catering for the needs of the Muslim community," he added.