KUALA LUMPUR: Castrol, one of the world's leading lubricant brands, today announced the return of its annual celebration, Castrol Hari Mekanik Malaysia. Happening since 2019, the event honours mechanics throughout Malaysia, and represents the only observance of its kind in the country.
Themed "Beat of Mechanics" to honour the passion and commitment of mechanics working tirelessly behind the scenes to keep drivers safe on the road, Castrol aims to honour mechanics' dedication to the automotive service profession throughout March 2021 through a fully virtual experience with social media activations, giveaways and advertising. These experiences aim to increase awareness for mechanics' importance to Malaysian society and how they keep the economy moving though trying times of the pandemic.
The campaign, which is scheduled to run throughout the month, features a social media contest whereby Castrol will be giving away 2 years' supply of its most advanced fully synthetic Castrol EDGE 5W-40 4L engine oil, along with a host of Castrol limited edition merchandise to 20 lucky winners. The contest, called the "Beat of Mechanics" calls upon social media users to demonstrate their talent for dance moves by making a short video of their own, based on the #beatofmechanics music and a predefined choreography displayed in the video coupled with their own creativity. The short video must also feature a vehicle, as a tribute to mechanics. Contestants may post the video on their personal Facebook, Instagram or Tik Tok pages and by adding the official hashtags #beatofmechanics & #CastrolHariMekanikMalaysia. The celebratory contest is dedicated to promote appreciation of the work and contribution of mechanics, highlighting Castrol's continuous commitment to bringing new and engaging experiences for the community.
Over the past 12 months, vehicles such as ambulances, police cars, logistic trucks and delivery vehicles have been heavily depended on as essential services that has ensured Malaysians stay at home and safe - directly contributing to Malaysia's recovery through the pandemic. Castrol Hari Mekanik Malaysia aims to celebrate mechanics across the country who continue to perform vehicle maintenance and repairs throughout the same period as equal contributors to our nation.
"We are immensely pleased to be able to celebrate so many inspiring Malaysian mechanics that have gone the extra mile through these challenging times. We at Castrol believe that mechanics display the unwavering spirit of Malaysians. Their unyielding passion, commitment and dedication they continue to demonstrate is evident in how patients, goods, and workers continue to arrive at their destination safely." said Castrol Malaysia and Singapore Marketing Director, Keow Mei-Shan.
"We know people are turning to social media more than ever to stay in touch with family and friends, and the fully-virtual campaign will make it easy for people to share their support and appreciation for our mechanics" she added.