KUALA LUMPUR: CJ WOW SHOP, Malaysia’s one-stop smart shopping destination announced the launch of its two-year anniversary celebration, ‘2 Tahun, Lebih WOW!’ in an event held in Balai Berita Bangsar today.
Since it’s inception in 2016, CJ WOW SHOP, a joint venture collaboration between Media Prima Berhad and South Korea’s CJO Shopping Co Ltd (CJO), Asia’s No 1 TV Home Shopping operator, has seen a tremendous expansion from only 27 offerings to more than 450 items today, ranging from household products, electrical goods, gadgets, beauty, fashion and many more.
Commemorating the milestone, Malaysians will be treated to the largest home shopping carnival, featuring a series of promotions for one whole month across CJ WOW SHOP channels -- on television, online and mobile platforms starting April 1, 2018.
Kim Yang Hyun, Chief Executive Officer of CJ WOW SHOP said, “This stellar performance has inspired us to deepen our focus on serving the needs of more Malaysians. This anniversary is a way for us to thank our customers with more products, better savings and greater rewards.”
To make the celebration more exciting, CJ WOW SHOP today named award-winning celebrity, Yana Samsudin as the anniversary ambassador this year.
The collaboration was a result of overwhelming response CJ WOW SHOP received towards her role as celebrity guest host on the network’s signature programme, The WOW Show. She has a proven track record, underpinned by outstanding performance of selling over 200 units of Athira Pendant by Habib Jewel within only 22 minutes.
The collaboration was extended to the development of The WOW Bag, a limited edition eco-bag designed and endorsed by Yana Samsudin. Best news yet, all purchase made on CJ WOW SHOP in the month of April will receive this exclusive bag as a gift.
Currently, 70 per cent of products sold on the network consist of local brands including Mugen, Riino, Elba, Habib Jewel, Ariani and Winds, seller of gadgets, appliances as well as home and living products.
Kim said, “Working closely with small-to-medium home-grown enterprises has always been our priority as CJ WOW SHOP is a total marketing solution platform to help these businesses unlock the true mass-market potential.”