Today, Snap is making Snap Map even more personalised with two original Layers: Memories and Explore.
Since 2017, Snap Map has offered Snapchatters a personalised way to see and explore the world. A quick tap into Snap Map not only shows where their closest friends are and what they're up to, but allows Snapchatters to experience places near and far through Snaps submitted by the global community.
Today, Snap is making Snap Map even more personalised with Layers, a new feature that brings special experiences right into the platform. The new Layers feature marks the Map's evolution from a product to a platform.
MEMORIES
As we round the end of the year, Snap is putting Snapchatters' Memories on their Snap Map, allowing them to revisit their favourite moments. (Note: This Layer will only show Snapchatters their own Memories, they cannot see friends' Memories on their Snap Map)
EXPLORE
With Explore, Snap is introducing a reimagined viewport on Snap Map that builds on its signature Heat Map. Explore makes it easier for the Snapchatter community to experience other places through photos and videos submitted from other Snapchatters around the world.
In this first iteration, Snapchatters will be able to toggle between Layers to customise the landscape, so they always can see exactly what they're looking for – whether they're in the mood to look back, or just look around.
And, with partnered Layers from the likes of Ticketmaster coming soon, Snapchatters will soon be able to find upcoming shows.
To check out Snap Map Layers, visit the new drop down menu in the top right corner of Snap Map.