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Sometime x Rizman Ruzaini's RR bag launches today

It was a matter of time that accessories maker Sometime by Asian Designers joins forces with design duo Rizman Nordin and Ruzaini Wan Jamil to make a bag for the stylish woman.

Rizman Ruzaini, famed for its bridal and occasion wear, lends its co-founders' design talent to create a bag for the collection that's versatile and classy.

Sometime head of product Nicole W. said that it was a collaboration that was just waiting to happen.

"With all the designers we have collaborated with, there is an "it" factor that resonates with our brand. Rizman and Ruzaini's style speaks volumes when it comes to high-end fashion, born out of immaculate craftsmanship and exceptional quality,"

RENEWING A CLASSIC

This collaboration sees the creation of Sometime and Rizman Ruzaini's take on its classic RR bag.

Bearing the initials of the fashion house, the RR bag is now reinterpreted with Rizman Ruzaini's identity which expresses details in the design, with clean and modern lines, all built to enhance style.

"The process of getting to the end product is immensely important to us, so working with a partner that understands each step is what really determines the working relationship and the final result," Rizman says.

Expect a new twist on the RR bag, because, as Ruzaini puts it, "great designs should not be left to rest, but immortalised through interpretation of modern designers,"

HANG AND HOLD

The RR bag comes with one detachable shoulder strap. There are also four zippered compartments and slot pockets for ease and comfort of the bag owner.

There's also the personalisation feature, so you can choose to add your initials on the gold hardware.

All bags by Sometime are made from premium synthetic leather. A high-quality faux leather, it is an original invention of Sometime which the brand proudly shouts as part of its DNA.

"We want to do things differently with the RR bag. It is a difficult time globally so we're keeping our industry alive through creativity," Nicole says.

The RR bag will be launched at www.sometime.asia and also at Sometime's The Gardens Mall showroom at 11am today.

Available in eight colours with metallic or matte finish, each one is RM199 with an additional RM29 for personalisation.

Visit www.sometime.asia for more information.

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