NATURA, the global cosmetics company founded in Brazil has officially established its Asian presence with the launch of its store in Mid Valley Megamall.
Around 300 items from the Natura portfolio will be offered under the brands Ekos, Chronos, Lumina, Mamae e Bebe and Natura Homem – as well as fragrances from the Brazilian Perfumery House. All products are 100 per cent vegan.
Founded in 1969, Natura is a global personal care cosmetics group headquartered in Sao Paulo, Brazil.
It has long been committed to using Brazilian and Amazonian biodiversity ingredients from seeds, plants and fruits in body, face and hair products and engaging in fair trade with local communities in the Amazon forest.
The brand not only uses ingredients of sustainable origins, but combines it with cutting edge science to deliver high performance cosmetics' formulations.
It also works with local forest communities to extract ingredients in a sustainable manner, ensuring opportunity, well-being and income for all. InNature Berhad managing director Datin Mina Cheah-Foong, says in Malaysia, Natura products will be available to customers through the established omnichannel strategy which comprises e-commerce, social selling and physical stores.
The store at Mid Valley, the first in Asia, will serve to introduce the brand and its products to consumers via unique experiences. This includes free skin and hair analysis whilst enjoying a virtual reality "adventure" through the Amazon forest.
Besides direct purchases from the store, customers can also buy Natura products online through www.natura.com or via social selling through its beauty consultants.