In an effort to advocate ethical fashion in Malaysia, Taylor's University, Kuala Lumpur Fashion Week (KLFW), Life Line Clothing Malaysia Sdn Bhd (LLCM) along with Fashinfidelity and fashion designer Hatta Dolmat, joined forces on an initiative to showcase the production of sustainable garments.
Themed 'Love, Earth', the fashion showcase event titled 'The Show' organised by The Design School at Taylor's University showed a contemporary ready-to-wear collection that featured nearly 60 garments designed by 24 Fashion Design Technology students, across three semesters.
With a focus on sustainability, the event was divided into three segments that officially unveiled the Experimental Art-to-Wear (ATW) collection from recycled denim and clothing trims, the Zero Waste Fashion collection using Taylor's Innovative Pattern Drafting Technique that utilises every part of the textile, and the Fashion Revolution collection to support United Nation's Sustainable Development Goals (SDGs) by repurposing and reusing textiles from waste materials.
Prior to the show, a Show and Tell Press Segment was conducted that demonstrated how a sustainable meter was used to quantify the sustainability of all garments designed for the fashion showcase through three criteria – materials and composition, innovation and circularity, and heritage and culture.