Last year, Gucci Beauty, under the eye of creative director Alessandro Michele, began its #FloralFantasy campaign with Gorgeous Gardenia.
This year, the story continues with a mythical, mysterious and powerful scent—jasmine. The first #FloraFantasy story journeys through a candy pink world filled with pop references and Japanese cuteness known by the word kawaii.
Surrounded with flowers and fluffy animals, actress and singer Miley Cyrus takes us on an expressive leap of imagination inspired by the delicious scent, manifesting moments of pure joy that evolve into a cheery dreamscape.
Michele says she is the embodiment of her generation—she speaks truth to self-expression, optimism and authenticity, drawing the viewer into an anime adventure.
WHITE FLOWER
In the story this year, Gucci Flora Gorgeous Jasmine EDP bursts with a radiant composition led by Grandiflorum Jasmine.
Tender wreaths of noble Jasmine are transformed through extraction into the heart and spirit of the scent, resulting in an enlightened expression of this precious flower.
Blended with sandalwood and benzoin, the soothing sensuality creates a skin imprint unique to the wearer. This energy of inner joy is further lifted with optimistic notes of mandarin and magnolia essences, for a tinge of joyful serenity.
Gucci's distinctive Flora pattern seals the design with a magical touch, making the scent as an object of inner inspiration for all who encounter it.
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