THIS Hari Raya while heritage and tradition rule, expect pops of colour, flattering new silhouettes and even tropical accents in festive attire.
Striking prints, geometric motifs and embellishments like 3D applique, lace, embroidery and beading ensure you step out in style for open houses.
Here are what some of the brands and fashion houses have to offer:
Zalora - Zaloraya2023
Captures the essence of a traditional Hari Raya. Expect bolder colours and intricate craftsmanship that will make your Hari Raya extra stylish.
An obvious trend dominating this season's collections include Kebaya and Kebarung silhouettes, contrasting patterns and bold colours, as well as flowy, dreamy pieces that will make heads turn.
Umma - #UmmaKacukan
This year, the brand celebrates culture and prioritises classic and comfortable pieces that represent heritage.
The theme takes a nostalgic fusion, bringing everyone closer to their roots and cultural heritage.
The collection includes ensembles for men and women as well as couple designs.
Khoon Hooi - Gold Raya 2023
Look forward to sophisticated, modern and traditional offerings.
The rich colour palette takes centre stage, as pops of red, fuchsia, topaz and orange are juxtaposed against soft pink, beige and blue, resulting in looks that make a bold statement.
Little tropical accents can be found throughout, from parrot and butterfly brooches to colourful blooms. Textural fabrics, appliqué embellishments and florals in different designs and materials uplift the overall vibe.
The line-up comprises baju Kebaya, Kurung and Baju Kedah and for the first time, the brand is introducing elegant kaftans into the mix.
Poplook - Poplook Raya 2023
Collections like Bintang, Manis, Kara and Madura offer plenty of styling options.
Madura illustrates the nostalgia of Raya with textured fabrics and silhouettes created from handmade batik sourced directly from Indonesia. Designs feature prints that reflect batik's combination of floral and geometric motifs created from viscose.
Manis features classic tried-and-true cuts with a modern twist, pieces crafted in natural fabrics, cottons and viscose with details like 3D applique, eyelet lace and intricate embroidery.
The Bintang Collection is all about exquisite hand-beading on soft drapey jacquard chiffons that are easy to wear, while Kara features prints iterated in many ways but in a delicate and refined manner.
CollabStore - Riang Ria Raya 2023
Focuses on contemporary wear for men, women and even kids. Brands featured include Alia B, Angelique, Behati and Cantiq Couture.
Behati continues to break the norms in traditional costumes with multicultural clothing that applies the many techniques of different cultures into its collections, while Cantiq Couture focuses on merchandise in vibrant colours and versatile separates. The brand targets the urban consumer who mixes Western and traditional wear to create individual styles.
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