ARIANI, the leading modest fashion brand, has announced its second collaboration with Warner Bros, bringing fans the highly anticipated Harry Potter X Ariani Collaboration Vol 2.
Following the resounding success of their first collaboration in December 2021, this collection draws inspiration from the captivating world of Harry Potter, with a particular focus on the beloved sport of Quidditch.
Ariani is renowned for its diverse range of high-quality modest fashion products, and this collaboration is no exception.
The collection features an extensive assortment of scarves, merchandise, accessories, and ready-to-wear garments that cater to all ages and preferences.
The highlight is undoubtedly the scarf range, comprising square scarves and shawls, which have consistently been Ariani's best-selling products.
With six vibrant colours to choose from, these scarves showcase the Quidditch silhouette, with the Hogwarts logo prominently placed at the centre.
Each design ingeniously incorporates the house logos, seamlessly blending with the letter H motif in the print. Additionally, the collection introduces unique scarf rings and brooches in the shape of the Golden Snitch, adding a touch of magic to any outfit.
In response to customer demand, Ariani has also crafted a range of ready-to-wear garments that exude a relaxed and laid-back vibe, appealing to customers of all ages.
They include varsity jackets, blouses, cardigans, jumpers, hoodies, and casual t-shirts.
This ready-to-wear line offers a perfect fusion of Harry Potter fandom and Ariani's signature style, ensuring that it appeals not only to ardent Potterheads but also to loyal Ariani customers.
Ariani's commitment to quality is evident in the material and fabric selection for the ready-to-wear garments. Each piece is meticulously crafted using durable and premium fabrics, guaranteeing longevity and exceptional craftsmanship. Furthermore, the collection is designed to be inclusive, with sizes ranging from XS to 2XL to ensure that everyone can find their perfect fit and embrace their love for Harry Potter.
Ariani's marketing director Datin Farah Haryani Muhammad Philip expresses her excitement and gratitude over another chance to collaborate in the globally recognised Harry Potter franchise.
"We are thrilled to embark on another incredible journey with Warner Bros and Harry Potter. The Quidditch-inspired collection is truly magical, and we can't wait to share it with our customers," she said.
She acknowledges the arduous and meticulous product development process, as each sample had to undergo rigorous review and approval from Warner Bros International.
Despite the challenges, the collaboration stands as a testament to Ariani's commitment to excellence and the brand's ability to thrive alongside renowned global franchises.
The Harry Potter X Ariani Collaboration Vol 2 collection is now available at all Ariani and Ariani RTW branches nationwide.
To commemorate this special occasion, a private launch was held at the House of Ariani, with special appearances by Ariani's esteemed brand ambassadors Lisa Surihani, Uyaina Arshad and Bella Dally.
For further information, visit Ariani's website at www.arianionline.my or its social media platform.