DRIVEN by the ever-evolving fashion landscape and the enormous influence of sneaker culture, Bata is artfully integrating its shoes to cater to the contemporary streetwear community with an array of distinctive styles, vibrant colours, and innovative designs.
Sneaker Fest 23 – is an exclusive collection of sneakers tailored to suit diverse styles for every unique individual.
Led by Malaysian film stars and style icons, Aedy Ashraf and Anna Jobling, who were unveiled earlier this year as Bata Malaysia ambassadors, the campaign celebrates the freedom to express and embrace various moods, styles, and personalities.
"The sneakerhead culture resonates with today's youth as it epitomises self-expression and the celebration of individuality. Hence, this year's Bata Sneaker Fest is all about celebrating diverse styles and personalities," says Bata Malaysia country manager, Vaibhav Manrao.
Sneaker Fest made its debut last year at SneakerLAH, Malaysia's largest sneaker event that brings together the most influential names in the sneakerhead community.
From functional footwear under the Power range to more fashion-forward designs from the North Star brand, Bata Sneaker Fest 23 is all about celebrating style and individuality.
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