KUALA LUMPUR: RaiseTogether, in partnership with Hunger Hurts Malaysia, is giving out a pair of VIP tickets to catch Taylor Swift live at 'The Eras Tour' in Singapore on Mar 8.
The VIP experience (worth RM25,000) encompasses two reserved tickets (seated) and exclusive Taylor Swift VIP merchandise, featuring limited edition prints, a tote bag, pin, sticker, postcard set, and a souvenir concert ticket.
Not only that, the grand prize also includes complimentary flight tickets (from anywhere in Malaysia) and accommodation for a two-day, one-night stay.
Consolation prizes include two general admission tickets, flights, and accommodation.
To join, participants may visit the official website at https://raisetogether.asia, which will go live on Jan 13 from midnight onwards. The campaign is set to run from Jan 13 to Feb 18. Winners will be announced on Feb 23.
100 per cent of the net profit generated from this campaign will be directed towards Hunger Hurts' meal distribution initiatives for low-income communities and families across the Klang Valley, specifically the 'One Meal', 'Feed A Kid' and 'Projek Sekolah' programmes.
Hunger Hurts Malaysia, in operation since 2016, has positively impacted over 10,000 beneficiaries across Kuala Lumpur, Shah Alam, Petaling Jaya, Seremban, and Sabah.
Their 'One Meal' programme, in collaboration with RaiseTogether, supports small F&B businesses owned by B40 individuals, delivering hot food to low-income families in the Klang Valley.
Additionally, initiatives like 'Projek Sekolah' aim to fulfil educational material wishlists for public schools and students, while existing programmes such as 'Feed A Kid' focus on alleviating child malnourishment.
Adam Khalid, founder and CEO of RaiseTogether, expressed the importance of community connection and collective efforts, stating, "Now, more than ever, we need to connect with our communities and keep fighting the good fight."
"This campaign is a fun and meaningful way to provide relief for marginalised Malaysians struggling with financial uncertainty and food insecurity," he added.
RaiseTogether, in a statement, said they are grateful to work with charities such as Hunger Hurts Malaysia, which has been actively driving change within our underprivileged communities.
"We hope our collective fundraising efforts can sustain their feeding programmes and empower our charity partner to reach out to more communities in need," it said.
For more information about the RaiseTogether and In My Giving Era campaign, and how to participate, visit https://raisetogether.asia.