KUALA LUMPUR: Award-winning pop artiste from Malaysia, Heerraa is set to make her highly-anticipated New York City debut show in the US at 54 Below on Sept 6.
In a press statement released today, the showcase titled 'Heerraa: Live in NYC!' is also to mark her 10th-year mission of 'Changing The World With Music' which began when then 15-year-old Heerraa first started penning lyrics that had life lessons embedded in them in Kuala Lumpur.
A voting member of The Recording Academy (Grammys), Heerraa's purpose to change the world with music strengthened after she co-founded Ascendance with her friends in 2015.
As Ascendance visited primary and secondary schools each week to conduct entrepreneurial workshops for at-risk students, Heerraa realised music's power to influence and shape young minds.
A decade later, Heerraa's music career has gone global while Ascendance has become one of the largest student-led organisations in Southeast Asia, having impacted over 55,000 youth in over 26 countries.
Heerraa's catchy pop songs started playing on mainstream radio and were even featured in the official soundtrack of the popular mobile game, 'Simulacra 2'.
Her compositions of heartfelt lyrics coupled with contagious musical hooks have earned her various international accolades, most notably for her songs 'Feel Alive' [Best in North America (Pop) Award] at Los Angeles' InterContinental Music Awards; 'Attention Island' (Best Female Solo Artist) at San Francisco-based California Music Video Awards; and 'Peter Pan' [Best in Pop (Young Adult)] at the Red Carpet Award Show in the Netherlands.
Performing all her hits in this hour-long show, the 25-year-old singer is set to sing an exclusive rendition of her upcoming single, 'Love Wins,' which she co-wrote with Nashville-based Billboard-charting producer and fellow Recording Academy member, Justine Blazer.
For more information, visit https://54below.org/events/heerraa-live-in-nyc.