The Federal Agricultural Marketing Authority (FAMA) is working with Shopee on yet another initiative - the Durian E-Fiesta, the first-ever virtual durian fair in Malaysia which is now on until July 19.
With over over 220 deals, durian lovers can choose from a myriad of durian species such as Musang King, Udang Merah, D24, Hor Lor, Kampung, amongst others. They can also find Musang King on Shocking Sale for only RM10 during the Durian E-Fiesta.
There are also vouchers like the RM5 off with a minimum spend of RM1, RM20 off with a minimum spend of RM100 and more.
Commenting on the collaboration with FAMA, Shopee regional managing director, Ian Ho said that it is usually the incubation period for both the sellers and consumers that is most difficult.
"First, we need to ensure that sellers stay in the system and that their service is up to par. Simultaneously, we have to train consumers' acceptance and get them used to buying their fresh produce online," he said.
But, there are something for those who do not appreciate the King of Fruits. The Durian E-Fiesta also offers other local selections like mangosteen, mangoes, pineapples and more at the campaign.
The first edition of this campaign will be limited to Klang Valley and to ensure the freshness of the fruits, deliveries will be made the following day once orders are placed.
Shopee, on the other hand, revealed that over 2 tonnes (2,000kgs) of durians were sold on its platform within 24 hours upon receiving exposure in its 6.6 Super Sale campaign last June.
Keyword 'durian' has also been one of consumers' most searched words on the platform.
In addition to the Durian E-Fiesta, FAMA will also be extending vouchers to customers who purchase products from their official store on Shopee.
Visit https://shopee.com.my/agrobazaar_fama to enjoy a RM10 off with minimum spend of RM50 on items such as chicken, beef, vegetables, fruits and more.