KUALA LUMPUR: In November 2024, local news portals Berita Harian Online and Harian Metro Online successfully ran a feature condensing business news articles into Malay poems, or pantun.
The tool called 'AI Pantun Summary' converted business news into four-line pantun, offering a concise and engaging way for readers to connect with information.
Developed by REV Media Group with support from CelcomDigi, the feature enhances digital content delivery while incorporating elements of Malaysia's cultural heritage.
"With this initiative, we want to encourage business owners to embrace the power of AI.
"At REV, we constantly explore new ideas to remain relevant and impactful. The AI Pantun Summary reflects our commitment to leveraging technology while honouring cultural identity," REV Media Group and Omnia chief digital officer Chris Wee said.
The initiative was part of REV Media Group's focus on innovation and its efforts to make news consumption efficient and culturally resonant. By blending traditional storytelling with modern news formats, readers found it easier to understand key points in a quick, creative and meaningful style.
The initiative was also supported by CelcomDigi, with emphasis on its commitment to empowering productivity and creativity among Malaysian business owners.