WARISAN TC Holdings Bhd's subsidiary WTC Automotif (M) Sdn Bhd has introduced an expanded 2024 GAC GS3 Emzoom line-up in Malaysia with two new locally-assembled variants.
The range-topping 2024 GAC GS3 Emzoom Premium R is now joined by the standard and exclusive variants.
This brings WTC Automotif's localisation project of the B-segment SUV to completion following its initial introduction as a fully-imported model here in April.
The updated GS3 Emzoom line-up, the company said, offers a competitive range of features across the board, with all three variants powered by GAC's 1.5-litre four-cylinder turbocharged engine.
The engine develops a maximum of 177PS at 5,500rpm and best-in-class 270Nm of torque, available from 1,400rpm to 4,500rpm.
This output is delivered to the front wheels via a seven-speed wet dual-clutch transmission (7WDCT), enabling a swift 0-100km/h acceleration time of 8.0 seconds.
The performance is matched by fuel economy that meets energy efficient vehicle (EEV) standards with an average consumption of only 5.9 litres per 100km.
All GS3 Emzoom models feature the same bold exterior defined by the Mecha Wing grille, laser eye split LED headlights and electric hidden door handles that lend a futuristic and aerodynamic aesthetic to the side profile.
The dynamic front end is matched in the rear by Light Dart tail lights and a sporty rear spoiler while 18-inch alloy wheels complete the look across all three variants.
Visually, the GS3 Premium R differentiates itself from the Standard and Exclusive variants with its R-style sport package and R-style exhaust.
The contemporary blue-and-black interior colour scheme is applied to the cabin of all variants, which offer segment-leading space and comfort thanks to the GS3 Emzoom's longest-in-class 2,650-mm wheelbase.
All variants are equipped with GAC's signature crystal electronic gear shift and multifunction steering wheel with four-way tilt and telescopic adjustment.
On the technology front, advanced features such as a 10.25-inch touchscreen infotainment system with wireless Apple CarPlay and Android phone mirroring, electronic parking brake with auto hold and blind spot vision (BSV) are standard throughout the range.
Exclusive to the Premium R is the added luxury of automatic headlight, high beam assist, fusion automatic parking assist, six-way power adjustment for the driver seat, multi-colour ambient lighting, wireless smartphone charger, hands-free power tailgate and a panoramic sunroof.
"The GAC GS3 Emzoom was enthusiastically and well received by the motoring public when we launched it as a CBU model back in April," Warisan TC chief executiver officer Tan Keng Meng said.
"The completion of the CKD project for this model, which is now offered in three localised variants to make its class-leading qualities more accessible to a wider demographic, is only the start of the GAC journey here in Malaysia.
"Along side the strides we have taken in the EV sector with the GAC Aion Y Plus, I believe there is an exciting road ahead for WTCA in terms of our product offerings and commitment to our customers," Tan added.
In its latest efforts to further endear the GAC brand to Malaysian customers following the positive start it has enjoyed with the GS3 Emzoom, WTC Automotif has appointed Malaysian radio and TV personality Jack Lim as the official brand ambassador of GAC Malaysia.
Lim was selected based on his achievements, creativity and personality which resonate with the GAC brand theme "Where Craft Meets Technology".
Lim is the anchor DJ for MYFM 101.8FM, Malaysia's leading Chinese language radio station.
Prices for the GS3 Emzoom now start at RM103,800 for the standard, the exclusive variant retails for RM116,800 while the range-topping Premium R continues to be available at RM126,800.
The standard variant is offered in Frost White and Asphalt Black options. The exclusive variant offers two additional choices, namely Salt Lake Blue and Superstar Silver.
All of the four colours are available for the Premium R, which also features an exclusive Graphite Grey colour, in addition to the sporty orange exterior trim which is limited to this range-topping variant.