KUALA LUMPUR: MTV today announced the launch of its new mobile service, MTV Trax in Malaysia, offering consumers a digital music experience curated by MTV, featuring 100 of the most popular music tracks refreshed on their smartphones daily.
MTV Trax is an easy-to-use and instantly accessible mobile music service that offers music fans access to the hottest, hand-picked music from their favourite artistes.
Music playlists on MTV Trax reflect many of MTV channel’s music programme playlists.
“In this age of easy access to music and audience’s shorter attention spans, fans place a high value on curated content from credible, trusted music experts. Delivering high quality products and experiences is key to winning over our audience as we continue to engage them,” said Paras Sharma, vice president of MTV & Digital Media, Viacom International Media Networks Asia.
“The expertise of MTV coupled with MusicQubed’s easy-to-use technology makes MTV Trax the perfect option for fans and Digi customers in Malaysia. Imagine a selection of 100 new tracks each week, delivered directly to users’ smartphones…We’re putting music that matters in their pockets,” he added.
Powered by the MusicQubed platform, MTV Trax is refreshed overnight while users sleep, so they simply wake up to new music.
Music fans can enjoy unlimited play, listen offline from any location, ‘heart’ favourite tracks to create their own playlists and share what they are listening to on Facebook, Twitter and Google+.
“MusicQubed delivers premium music playlists to people who want to listen to popular music whenever and wherever they choose. Flexibility is key and so a convenient and simple mobile service, packed with the music you love, holds mass appeal," said Chris Gorman OBE, chief executive, MusicQubed.
Anyone with an account at Digi Shelf, Apple, Windows App or Google Play stores can download the MTV Trax app free-of-charge by searching for MTV Trax or by visiting www.mtvtrax.com/my.
App users may sign up via Facebook or Gmail to enjoy a two-week free trial, where they will have full access to the playlists.
After the free trial, users may continue the full service by taking up the Premium monthly subscription of US$2.99 (iOS) or US$1.70 (Android/Windows); or access 60 tracks per month on shuffle play for free on Lite mode.
Additionally, Digi subscribers who have activated Digi Music Freedom can download the app’s content at no data charge.