SUNWAY Malls announced the launch of a new Sunway e-commerce platform, Sunway eMall, this October.
The launch not only complements the existing physical shopping malls but also gives a boost in the form of e-commerce to the Sunway Group's strategic digitalisation efforts.
The chief executive officer of Sunway Malls & Theme Parks, HC Chan, said the initiative was implemented to help retailers and buyers as the country strives to reduce the rate of the Covid-19 infection.
As a result of the various changes that have occurred in the past year, Sunway has adapted to the situation by providing customers with a more unique shopping experience.
"Sunway eMall is our response to the changing demands of consumers who may prefer to shop digitally and from the convenience of their own home or are limited due to distance," said Chan.
Chan hopes that this endeavour will thrill shoppers and provide them with a complete shopping experience, although on a virtual scale, from all Sunway malls.
Although Sunway has seven physical malls, with Sunway eMall, individuals can shop whenever and wherever they choose with a single platform that is available nationally and offers free shipping.
Customers can now buy numerous brands in a single transaction, with a consolidated order shipped in one delivery.
All seven malls also offer a seamless online-to-offline shopping experience, allowing customers to collect their purchases in stores.
As a reward for each spend, customers who make purchases before 30 November will earn Pals Points that can be redeemed for future purchases at Sunway eMall.
Additionally, shoppers can also purchase e-vouchers from participating brands at Sunway eMall to be redeemed in-store or given as gifts to loved ones.
If customers have problems or require assistance, they can contact Sunny, Sunway's eMall virtual assistant.
Sunway eMall's official debut is accompanied by mystery prizes worth RM50,000, exclusive discounts and free shipping throughout the duration of the campaign.
Furthermore, customers may take advantage of all available discounts, including special deals up to 70 per cent off.
Sunway Pals members who shop will receive 5X Pals points for their purchases from now until November 30.
Besides that, customers who spend a minimum of RM100 at Sunway eMall in a single e-receipt will receive a bottle of Sunway Lagoon Soy Sauce from the concierge, as well as a RM5 promo code.
Additionally, consumers who sign up to become Sunway eMall members will receive additional benefits such as Sunway Pals point redemptions, easy eVoucher access under member profiles and order tracking.
Sunway eMall members will also be the first to learn about new bargains and offers via email updates.
Visit their website for more information about Sunway eMall or to activate a shopping account.
This article originally appeared on Harian Metro with rights to be republished on the New Straits Times.