KUALA LUMPUR: Hari Raya Aidilfitri is just around the corner and celebrations have already began warming up.
Hypermarket operator AEON did the honours by presenting a Raya Penuh Makna (Meaningful Raya) fashion show for its patrons at its Alpha Angle outlet in Section 1, Wangsa Maju here recently.
This fashion show was a collaboration between AEON and famous brands, such as F.O.S, Jasmina, Anggun Cotton Collection, and Behati.
AEON corporate communications general manager Nik Surina Suria said the event was held to usher the upcoming Hari Raya Aidilfitri celebration.
"In collaboration with selected artistes, we presented a meaningful Raya by showcasing the AEON 2022 Raya Collection for the benefit of our loyal shoppers, many of whom are eagerly awaiting the auspicious celebration soon," said Nik Surina, adding that AEON offered a 20 per cent discount on selected attire during the show day.
She added that the fashion catwalk by male and female models was also carried out in collaboration between AEON and the fashion brands.
AEON's in-house brands were also featured, namely Scarlet, Princess, Arcadia, Tized, Agenda, Crème, Guys' Vision and Suave.
AEON Co (M) Bhd chief merchandising and marketing officer Low Ngai Yuen officiated at the show and later joined guests in a walkabout to view the Hari Raya collections.