KUALA LUMPUR: Gardenia Bakeries (KL) Sdn Bhd (Gardenia KL) has confirmed an increase of prices of selected products beginning Oct 1.
However, a statement issued to Berita Harian revealed that the bread manufacturer would retain the existing prices for its range of white bread, whole wheat and Toast'em products to prevent any burden on a majority of its customers.
"It's true. The increase is only for selected products. The price for white bread, whole wheat and Toast'em breads will remain," said a spokesman from Gardenia KL when explaining about the new prices of some of its products which went viral on social media today.
The products undergoing a review of prices next month are Gardenia NuMee, Gardenia Fluffy Buns, Gardenia Puazz!, Gardenia QuickBites, Gardenia Double Choc Muffins, Gardenia Twiggies and Gardenia Squiggles.
The company, however did not share the reason for the price review this time around.
Gardenia KL had increased its retail prices of products in September last year following increases in the cost of ingredients such as high protein flour, egg white powder, wholemeal flour, gluten, skimmed milk, bread improver and packaging materials.
At that time, it had said that the price increase was also due to several challenges such as the after-effects of the Covid-19 pandemic on businesses, and the flooding in Shah Alam in December in 2021.