KUALA LUMPUR: Big Tree, Malaysia's leading Out-of-Home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad, recently launched its "Apa Khabar?" campaign in support of mental health awareness.
The corporate social responsibility campaign will be showcasing uplifting messages and photos from selected Malaysians on Big Tree's Digital Out-of-Home (DOOH) billboards along highways, city streets, train stations and shopping malls in Klang Valley.
Leading up to World Mental Health Day on Oct 10, Big Tree ran a contest from Sept 1 to 17 to spread positive awareness and advocate against the social stigma of having mental health issues.
The contest saw strong support from the public, and 12 winners were selected to share their positive thoughts and photos on Big Tree's DOOH screens at locations like KL Sentral, Kelana Jaya LRT and KL Monorail.
These personalised messages and photos will be displayed weekly, with the first set of four winners scheduled from Oct 10 to 16, and the following sets to be shown in subsequent weeks.
The 12 winners also won two free consultations sessions with a psychologist, which could be used for themselves or given to a loved one.
Furthermore, the top 30 entries also received Wowshop e-vouchers worth RM50 each.
Find out more about Big Tree's "Apa Khabar?" campaign on their social media.