Sunway Property will bank on social media and digital marketing channels amid the Covid-19 pandemic to sell properties to interested buyers after having recorded RM200 million bookings from its latest property campaign.
The developer rolled out a digital campaign, "Always With You", towards the end of April during the movement control order (MCO) period and recorded the bookings in less than one month.
The bookings made were for its projects in Klang Valley, Penang, Johor, and Perak.
Sunway Property managing director Sarena Cheah said the campaign was launched in response to the Covid-19 situation and takes into account the current conditions and rise in uncertainties.
Cheah said the campaign has an exit plan for buyers in the event of a loss of employment.
"Due to the pandemic, there are rising concerns on job security accompanied by uncertainties of the current situation. As such, the voluntary exit plan is being put in place to allow customers to still purchase their dream home with an ease of mind as they can exit the purchase in the event of a loss of employment and obtain a refund," she said.
Cheah said the voluntary exit plan is also applicable in cases of disability or critical illness up to 12 months from the signing of the sales and purchase agreement or up to vacant possession, whichever is earlier.
She said some customers were still keen to own a home but were cautious of the economic conditions as a result of the pandemic.
"During our engagement with them, some of our customers highlighted their concerns about uncertainty yet are increasingly aware of the need to have well-built and well-designed homes, and the importance of homes as safe havens as they are spending more time at home because of the pandemic," she said.
During the campaign, homeowners are also able to enjoy a subsidy of up to RM50,000, an interest-free instalment plan of up to 24 months, a flexi financing scheme to cater to different customer needs, and opt for a guaranteed loan up to 95 per cent by Sunway.
The projects in Klang Valley include Sunway GEOLake condominium and townhouses, Sunway Gandaria, Sunway Avila, Infiniti 3, Sunway Serene, and Sunway Subang.
The rest of the projects are Sunway Onsen Suites in Ipoh; Sunway Cassia semi-detached homes/terraced houses and Sunway Wellesley in Penang; as well as Sunway Citrine lakehomes, Sunway Citrine residences, Sunway Emerald residence, Sunway GRID residence, and Sunway Lenang Heights in Johor.