Tan Sri Leong Hoy Kum, founder and group managing director of Mah Sing Group Bhd, was named "Property Man 2021" at the Malaysia Property Awards (MPA), held yesterday by the International Real Estate Federation (FIABCI Malaysia).
Guest of honour Penang Yang di-Pertua Negri Tun Ahmad Fuzi Abdul Razak presented the award.
Leong expressed gratitude to FIABCI Malaysia for selecting him as the Property Man for the year 2021.
"When I first ventured into the property business in 1994, I had a vision of becoming a nation builder who creates development with the communities in mind. As the leader of Mah Sing, I believe in cultivating the concept of market orientation in our business approach, which prioritises identifying consumer needs and creating products that meet those demands.
"My business principles have always emphasised constant learning, versatility, and swift adaptation to an ever-changing environment. Winning this award gives a strong impetus for Mah Sing and me to continue our efforts in fostering a legacy of betterment for the community and to be a home developer for all Malaysians," he said.
Under Leong's leadership, guidance, and direction, Mah Sing is constantly evolving to meet market demands by prioritising buyers' needs.
He is a firm believer in creating products that are both relevant and appropriate for the community, as well as having long-term value.
In response to the pandemic's challenges, Leong ensured that Mah Sing built affordable properties to help people own a home at a reasonable price.
The developer reaffirmed its commitment to building more affordable M Series development projects, which include landed properties, high-rise residential, offices, and retail shops.
"This will ensure that Malaysians can own affordable homes under RM500,000 for selected projects, whether landed or high-rise residential," he said.
He cited the latest landed property project M Senyum in Salak Tinggi, Selangor, which has indicative prices starting at RM450,000 for units with a built-up area of 1,555 sq ft and upwards.
M Nova, a high-rise residential development in Kepong, Kuala Lumpur, has indicative prices starting at RM318,000 for a 700 sqft unit and upwards.
Mah Sing aspires to be Malaysia's leader in developing affordable homes with premium features in strategic locations to meet the country's growing demand, according to Leong.