Mah Sing Group Bhd's Phase 1 Camellia at M Senyum in Salak Tinggi, which has 262 units of double-storey terrace houses valued at RM144.48 million, has been fully taken up.
According to its chief executive officer, property subsidiaries, Benjamin Ong Chin Yee, Phase 2 - Camellia 2 is now open for registration of interest, with 270 units.
M Senyum is a 100-acre landed residential project with 1,176 double-storey terrace dwellings, with a total gross development value of RM656 million.
It offers inexpensive countryside living amidst beautiful greenery and a practical layout for homebuyers, complete with lifestyle facilities and easy access to major roads and public transit.
The residences in Camellia and Camellia 2 are priced from RM450,000 and range in size from 1,555 to 1,761 square feet (with four bedrooms and three bathrooms).
As a people-oriented developer, Ong believes Mah Sing's product would be well received by the market.
Following the group's land acquisition last year, he said the debut of the Camellia series bodes well for the group's quick turnaround business strategy.
"We believe that the demand for landed properties at strategic locations remains high and this product is timely to meet the market demand. We are confident that the following phases will receive a similar response as well due to its good connectivity and ready amenities within the vicinity," he said.
The ELITE Highway, North-South Expressway, Putrajaya-Cyberjaya Expressway, Jalan Banting-KLIA, and KLIA Extension Highway connect M Senyum to the city centre of Kuala Lumpur, Putrajaya, and Cyberjaya.
Amenities near the development are ERL Salak Tinggi Station and KLIA ERL Station. There are also various recreational centres such as the Bandar Baru Salak Tinggi Stadium, Taman Awam Nilai, Nilai Springs Golf & Country Club, the Sepang International Circuit, and six universities nearby.
Ong said customers can visit the development's scale model at the new M Senyum sales gallery in Salak Tinggi, to get a sense of what the newly announced product has to offer.
According to him, Mah Sing believes that the group's other property developments will continue to attract purchasers because of their strategic locations, affordable pricing points, and well-designed amenities that are in line with current market demand.
He added the group has a solid pipeline of 21 projects in the works to support sales growth in 2022 and impending launches in the second half of the year.
M Astra in Setapak, M Nova in Kepong, M Panora in Rawang, Ferringhi Residences in Penang's remaining stages, and double-storey link residences in Meridin East, Johor Bahru are among the developments.
Apart from new releases, Mah Sing wants to increase vacant possession (VP) in 2022 to generate more cash flow.
M Vertica Tower A & B in Cheras will be handed over to buyers in the second quarter of this year, far ahead of schedule, and VP for Sensory Residence Phase 1 of Southville City will begin in June 2022.
Meanwhile, according to Ong, Mah Sing is looking for fresh land, with a particular focus on critical land banks in Greater Kuala Lumpur, the Klang Valley, Penang, and Johor that are excellent for affordable products.
Apart from these sites, the group is looking for affordable residential and industrial land outside of the Klang Valley, such as in Seremban, Malacca, and Perak, for future developments.