KUALA LUMPUR: The Badminton World Federation (BWF) has defended its decision to fine world No. 3 Viktor Axelsen US$5,000 (RM23,250), insisting that its regulations are crucial for sustaining the sport's ecosystem.
The Danish ace, who withdrew from next week's World Tour Finals citing a foot injury, was penalised for failing to fulfil media and commercial obligations—requirements that have been in place for over a decade to boost the visibility and commercial appeal of top badminton events.
BWF secretary-general Thomas Lund today reiterated that the rules are designed to maintain the sport's financial health and ensure players uphold their promotional responsibilities.
"BWF is certain that Axelsen is well aware of the regulations and the way these are managed in practice, but we are not able to understand or speculate on why he wishes to question the intentions around the regulations," Lund said.
He added that the rules guarantee a professional circuit with significant earning opportunities for players while also safeguarding their physical and mental well-being.
"Players are required to participate in media and commercial activities for at least one to two days during major events.
"Medical exemptions are granted only for injuries or serious conditions. Otherwise, players who are fit to travel but decline to attend face penalties, as in Axelsen's case."
Axelsen, a two-time Olympic champion, however, criticised the fine, arguing that it unfairly penalises him for prioritising rehabilitation and recovery.
His withdrawal, he said, was not an attempt to shirk responsibilities but a necessary step for his health.
The incident has reignited broader discussions about player welfare, amplified by American shuttler Zhang Beiwen's recent social media post detailing her struggles as a self-funded athlete.
Beiwen highlighted the mental and financial toll of the demanding BWF calendar, adding pressure to calls for reform.
Despite the criticism, the BWF remains steadfast, asserting that the rules serve the best interests of the players and the sport by balancing commercial demands with long-term athlete protection.