HLA launches fitness mobile app tied to insurance plan

KUALA LUMPUR: Hong Leong Assurance Bhd (HLA) has launched HLA FiT, a fitness app that is tied to the HLA FiT CI, an insurance plan.

The app is tied to the HLA FiT CI, an insurance plan that incorporates an end-to-end digitalised platform - from e-enrolment and e-contract right up to after-sales service for a seamless user experience.

While traditional policies take into account your entry age when determining policy premiums, with HLA Fit, users enjoy rewards based on FiT age or biological age that is calculated by the Biological Age Model, depending on how active there are.

Upon signing up for the HLA FiT CI plan, policyholders will receive a complimentary fitness tracker that can be downloaded to keep track of their daily fitness activities.

The HLA FiT CI plan is designed ideally for young working adults, and is affordable without

a high commitment.

The plan also provides protection against 10 major critical illnesses, including the top 3 critical

illnesses in Malaysia namely heart disease, stroke and cancer, to assist policyholders in managing

the spiralling medical costs.

Signing-up for the HLA FiT CI does not require no medical check-ups and is done by answering simple health questionnaire.

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