Signify focuses on Trulifi, exploring new industries in Malaysia

KUALA LUMPUR: Signify, the leader in lighting innovation, is addressing the challenge of connectivity by focusing on its visible lighting communication or LiFi (Light Fidelity) and exploring new industries in Malaysia.

According to Signify, formerly known as Philips Lighting, its LiFi system branded Trulifi leverages on existing and future professional luminaires for fast and reliable data transmission.

Trulifi combines energy efficient light-emitting diodes (LED) lighting with a reliable, secure and high-speed two-way wireless connection, with speeds of up to 250 megabits per second (Mbps) for the downlink and the uplink.

Signify Asean chief executive officer Alok Ghose said the company was eager to implement Trulifi in various industries after its successful installation at more than 100 projects worldwide.

Ghose said Signify sees immense scaling up possibilities in all sorts of different verticals and applications that range from technology in offices, hospitality sector, government institutions and industry.

"Places such as hospitals could be a starting point where Trulifi can be tested as the light rays will not interfere with vital signals especially in emergency rooms.

"Other industries such as transportation would be another avenue that Trulifi can explore, with many companies needing the fast wireless connection that doesn't interfere with sensitive equipment such as on airplanes and trains.

"For example, the company announced a pilot project with Ellamp Spa, an Italian designer and manufacturer of interior systems and components for public and private transport by road and rail, to provide Trulifi systems to buses," Ghose told the New Straits Times in an interview.

Meanwhile, he said as information compromises and cyber-security issues are on the rise in this digital age, Trulifi helps in improving the integrity of cyber-security in Malaysia.

He said Trulifi is data-encrypted to provide a layer of security built-in, and helps to make it secure as a wired communication.

The possibility of a breach in security and cybercrime is reduced as well.

According to the Communications and Multimedia Ministry, in the first three months of 2019, cyber-crimes involving losses of RM67.6 million in 2,207 cases were reported.

This showcased how detrimental a breach in data can cost companies, Ghose said.

"As the link to the pain points and potential solutions, Trulifi is able to assist in protecting data transfers and encryptions which are more open to being hacked on the usual broadband access mode," he added.

On top of being secure, Ghose said Trulifi was highly connected with speeds of up to 150 mbps over large spaces, such as meeting rooms and office floors.

The speed is fast enough to stream 30 simultaneous 1080p HDTV movies which would prove data transfer is swift and seamless.

"This would be a value added technology for companies which deal with sensitive data as well as in highly dense areas with a need for a guaranteed bandwidth," he said.

On another note, he said Signify was aiming to progress by innovating lights and focusing on newer verticals such as horticulture, solar and 3D printing.

"The aim of the Trulifi is to be implemented in mission-critical industries such as banking, security, hospitals, etc where security breaches can cause a huge impact.

"The implementation of this technology will help businesses ensure that various industries will benefit from the speed, safety and reliability of the connection through lights.

Ghose said technologies such as Trulifi might be slow in the uptake.

The company plans to increase its absorption by focusing on the security aspect of the technology.

"The main issue would be to widen the scope of Trulifi as it is applicable in many spaces ranging from schools, to hotels to even aircraft.

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