Perodua launches sustainable blueprint, auto ecosystem

KUALA LUMPUR: Perusahaan Otomobil Kedua Sdn Bhd (Perodua) today launched its first sustainable blueprint – the Perodua Smart Build – designed to thrust both the company and the industry towards greater globalisation in the future.

President and chief executive officer Datuk Zainal Abidin said the Perodua Smart Build is an evolution of what the automaker and the Malaysian automotive industry were originally set up to do - to create a sustainable and robust automotive ecosystem.

He said Perodua Smart Build, that includes nearly the entire Malaysian automotive supplier and dealer ecosystem, is also Perodua's 'Transformation 3.0', as it builds upon its previous milestones.

Zainal said Perodua began its first transformation phase in 2011 with the announcement that it will build the energy-efficient vehicle ecosystem, stop defect outflow, set up Perodua Global Manufacturing Sdn Bhd and change Perodua's mindset to be quality conscious.

He said under 'Transformation 3.0', Perodua is working together with its business partners to rationalise the gap in quality, cost and delivery within the automotive ecosystem and get the industry to be 'in the right size'.

Zainal said Perodua is also working with all its partners to see where existing expertise can be utilised beyond Malaysia.

He gave the example of how Perodua staff are now working to design Daihatsu models in Japan as part of Perodua's effort to export local expertise abroad.

Perodua will continue to leverage on its close partnership with Daihatsu to realise Perodua Smart Build's objective.

"Perodua Smart Build will be accomplished with the help of our shareholder, technology and technical partner Daihatsu Motor Company of Japan, and the Malaysian government who had the foresight to create this ecosystem for the benefit of the country," he said.

Zainal said Perodua Smart Build is designed to help Perodua and the automotive ecosystem reap the benefits of the National Automotive Policy by making the industry more competitive and progressive.

He said Perodua's goal is to ensure its dealers' business sustainability by providing guidance of best practices and the latest technology for growth.

"We consider our dealers business partners in the same way Daihatsu is our business partner, and we are committed towards their prosperity as long as they, too, are committed to our goals."

"Where products are concerned, our future offerings will better reflect contemporary trends without compromising our fundamentals – space, practicality, quality, dependability, fuel efficiency and unparalleled value," he said.