Tropicana Gardens, home to latest Sports Direct superstore

KUALA LUMPUR: Tropicana Gardens Mall, which is owned by Tropicana Corp Bhd, has been buzzing with a host of exciting activities.

Recently, Sports Direct Malaysia opened its latest elevated superstore at Tropicana Gardens.

This store boasts a retail footprint of 28,000 sq ft including both Sports Direct and the new USC lifestyle facia, marking the 33rd store in Malaysia.

The launch coincided with Sports Direct's announcement of its holding company for the region, Frasers Group Asia Sdn Bhd, with its new regional HQ in Sunway City.

The pandemic has only temporarily delayed expansion into the Southeast Asia region as acknowledged by Paul Gibbons, managing director of Frasers Group Asia.

"We are continuing to develop and elevate our Sports Direct store concept, which will include the new USC lifestyle facia, hence providing a seamless crossover from sport to street as well as leisurewear," Gibbons said in a statement. 

"Our primary aim remains to deliver unparalleled value and variety of branded sports gear but now in a fresh, easy-to-shop format across our various sports and lifestyle zones. This includes informative LED screens at both the entrance and in-store to highlight on latest promotions, trends, and activities," he added.

The Tropicana Gardens store is uniquely zoned by key sports categories which include football, running, training (fitness, cross-training, gym equipment, weights, boxing and yoga), rackets (badminton, tennis and squash), swimming (pool, beach & water sports), SD sports (basketball, rugby, extreme games, cycling, skates and indoor games), SD lifestyle (kids women and nen) plus outdoor (hiking, trekking, camping and fishing).

Sunway Pyramid standalone superstore is next to open its doors in December, followed by Pavilion Bukit Jalil and Sunway Carnival very early in the New Year.

"We are thrilled to house one of the largest Sport Direct stores in Malaysia and a signature USC store. It is a privilege for Tropicana Gardens Mall to be chosen by the UK's number one sports retailer. Fitness fans will be pleased to know that attractive prizes are waiting for those joining the Under Armour workout challenge on December 11 2021 organised by SportsDirect," said Jared Ethan Ang, group executive director of Tropicana.

In addition to further store expansion in Malaysia, Sports Direct will upgrade its proprietary web platform at SPORTSDIRECT.COM for domestic and regional fulfilment.

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