KUALA LUMPUR: Auto Bavaria, a division of Sime Darby Auto Bavaria Sdn Bhd, has bagged BMW's Diamond award for its customer loyalty programme, BMW Excellence Club, for the 10th consecutive year since 2010.
Auto Bavaria, the largest BMW authorised dealership group in Malaysia, said the recognition was awarded for the company's commitment to delivering exceptional customer experience.
The recognition was awarded at the BMW Dealer Awards Night 2020 recently.
The annual award aims to recognise top performing BMW dealerships in its network in Malaysia across all key areas of the business, focusing on sales and after sales, service operation excellence, as well as contribution to business performance.
Auto Bavaria took home a total of 32 awards in seven categories despite it being a year fraught with challenges.
Managing director Vi Thim Juan said the accolade was a testament to its resilience and strong commitment to delivering exceptional customer experience despite the challenges faced by the automotive industry throughout 2020.
"Apart from acknowledging our outstanding business performance, it reflects our steadfast commitment to the BMW brand promise of delivering service excellence beyond the point of purchase. We look forward to celebrating many more wins, to pushing more boundaries and continuing our commitment to excellence in years to come," Vi added.
Sime Darby Auto Bavaria is the biggest retail and service organisation for BMW, MINI and Motorrad in Malaysia.